To evaluate what searchers are trying to find, scroll down to the bottom to look at the key word’s SERP overview whenever you Look at it in Ahrefs’ Keywords Explorer.
Uber’s strategy to the past couple of years https://medium.com/@adriana.lima.93/faster-than-seo-3-easy-tips-to-supercharge-your-search-results-with-organic-traffic-ba71891d34dd
CTR - An Overview
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